Born to Blog: Building Your Blog for Perso- 0071811168, paperback, Mark Schaefer

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Características del artículo

Estado
Aceptable: Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro ...
Book Title
Born to Blog: Building Your Blog for Perso- 0071811168, paperback
Artist
Schaefer, Mark; Smith, Stanford
ISBN
9780071811163
Categoría

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Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071811168
ISBN-13
9780071811163
eBay Product ID (ePID)
160067937

Product Key Features

Number of Pages
176 Pages
Language
English
Publication Name
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Subject
Web / Social Media, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Entrepreneurship, E-Commerce / Internet Marketing, Small Business, Web / Blogging
Publication Year
2013
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Stanford Smith, Mark Schäfer
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
6.7 Oz
Item Length
8.5 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2012-043006
Illustrated
Yes
Table Of Content
Contents Introduction: Were You Born to Blog? 1 Chapter 1 The Common Traits of Successful Bloggers 9 Chapter 2 You're Not a Writer, You're a Blogger 19 Chapter 3 Yes--You Can Blog 25 Chapter 4 Storytelling 33 Chapter 5 Dreaming 39 Chapter 6 Persuading 45 Chapter 7 Teaching 53 Chapter 8 Curation 57 Chapter 9 Discovering Your Blogging Skills 61 Chapter 10 Why Your Business Should Blog 67 Chapter 11 Corporate Blogging's Most Common Questions 75 Chapter 12 The Minimum Viable Blog 83 Chapter 13 Unlocking Content 93 Chapter 14 Attracting Readers 103 Chapter 15 Attracting and Nurturing Blog Contributers 111 Chapter 16 Making Your Blog Pay 119 Chapter 17 Rocks in the Road 129 Chapter 18 Getting Personal 137 Chapter 19 Breaking Through with a Personal Blog 143 Chapter 20 Blogging Habits 155 Chapter 21 Coda 163 Index 166
Synopsis
Launch a business and ignite a movement with a powerhouse blog Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch " Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer, Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch " Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer
LC Classification Number
HD30.37.S33 2013

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